Get a Yes response



It says that “Every idea, Concept, or conclusion which enters the mind is held as true unless hindered by some contradictory idea.”. That boils down to keeping the audience yes-minded. “
It is like the movement of a ball pushed toward one direction, and it takes some force to deflect it, far more force to send it back in the opposite direction. It also reminds me that some churches ask people to repeat “Amen “at the end of every sentence that the pastor says during their worship and I think it is similar to getting a “YES response“from people.
We sometimes find ourselves changing our minds without any resistance or heavy emotion, but if we are told we are wrong we resent the imputation and harden our hearts. We are incredibly heedless in the formation of our beliefs, but find ourselves filled with an illicit passion for them when anyone proposes to rob us of their companionship. It is obviously not the ideas themselves that are dear to us, but our self-esteem which is threatened.
 The result is that most of our so-called reasoning consists in finding arguments for going on believing as we already do.

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