Always make the other person feel important.

Little phrases such as “ I’m sorry to trouble you,” “ Would you be so kind as to..”? “ Won’t you please ?” / “Would you mind?”. Little courtesies like these oil the cogs of the monotonous grind of everyday life and incidentally, they are the hallmark of good breeding.

It is nice to feel liked by others and to feel special and important in their lives.  

This principle is absolutely key in influencing others and It also reminds me of one story. There are many cafes and one café was very popular. Their coffee is nothing special but this particular café always has a long line of people.  So, someone asked the owner about their tips. One story was that one customer dropped a coffee in the car after purchasing it and it was the customer’s fault.

However, the owner reached out to the customer and arranged a luxury car wash which is over $100 and paid for it. If you just think about that math, it is not worth it to pay over $100 for a $5 coffee. But this gesture spread more than a cup of coffee worth. This customer was so pleased and impressed by their gesture and made it special. So, it spread to bring more customers eventually.

A Key take away is that if you make someone special and important, do it sincerely, It will superior for you in some way.