It is
talking about dramatizing your ideas. This is the day of dramatization, merely
stating a truth isn’t enough. The trust has to be made into something vivid,
interesting, and dramatic. Yet use the showmanship of, the movies do it, TV
does it and you will have to do it too.
Present
information in a dramatic or unique way to capture the audience’s attention and
it will give the advantages offered by whatever is being sold.
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